Benefit (of EMS) – Goblin King Video

On “Goblin King,” Benefit of the New England collective EMS uses the imagery of The Labyrinth to explore something much more personal. While the title references David Bowie’s iconic character from the 1986 fantasy film, the song itself is less about fantasy and more about self-reflection. Throughout the track, Benefit examines trust, mental health, personal growth, family struggles, and the gap between how people perceive him and who he actually is. The recurring line, “They think they know my story, but they barely know me,” serves as the song’s emotional center, turning “Goblin King” into a meditation on identity and perseverance rather than a simple collection of punchlines.

Produced by Thvnos, the record moves with a steady mid-tempo groove.

Lyrically, Benefit balances personal confession with social commentary. He speaks candidly about mental health, ADHD, distrust, fractured relationships, and the pressures of navigating modern life. Lines about suicide, entitlement, social media culture, and false appearances paint a picture of someone trying to maintain perspective in a world filled with distractions and shortcuts. Particularly powerful are the moments where he reflects on growing up with a father in a wheelchair and admits that even self-confidence can coexist with doubt. The song repeatedly returns to the idea that success and survival often come with hidden costs that outsiders rarely see.

Longtime underground fans will recognize many of the qualities that have made Benefit a respected figure in independent Hip Hop for decades. As a member of EMS, he has built a reputation on substance, authenticity, and lyrical craftsmanship rather than trends. “Goblin King” continues that tradition. It is thoughtful without being preachy, introspective without becoming self-indulgent, and proof that some of Hip Hop’s most compelling voices are still operating well outside the mainstream spotlight.