About Us
About OneTwoOneTwo
OneTwoOneTwo is an independent publication dedicated to the culture, music, and people of hip hop.
Founded in 2005 in New York City, OneTwoOneTwo exists to inform, celebrate, and critique the world of hip hop — from the studios of the Bronx to the festivals of Tokyo, from legendary battle rappers to emerging independent artists. We cover what matters to the people who live this culture: new music, big moments, under-the-radar stories, and the issues that shape the scene.
Hip hop was born from a community. That’s the energy we write from.
What We Cover
News — Industry moves, album releases, tour announcements, and the moments that shift the culture.
Music & Video — Premieres and deep dives into the tracks, videos, and projects worth your time.
Interviews — Conversations with the artists, DJs, producers, and figures shaping hip hop today.
Reviews — Honest takes on albums, equipment, and documentaries — no fluff, no favoritism.
Articles — Long-form writing on hip hop’s history, its present, and where it’s heading.
Our Philosophy
Hip hop has always been more than music. It’s journalism, activism, fashion, film, philosophy, and community — often all at once. OneTwoOneTwo treats it that way.
We don’t chase clicks or sensationalize. We write about hip hop the way the best fans do — with respect for the culture, an eye for what matters, and a genuine love for the art.
Our Audience
Our readers are hip hop fans who want more than headlines. Artists, producers, DJs, and industry professionals who want coverage that reflects the craft. People who care about the culture’s roots and where it’s going next.
Our Reach
We cover hip hop globally — across the United States, Europe, Asia, and beyond. We’ve reported on DMC World Championships in Tokyo, the rise of Asian hip hop scenes, Irish hip hop, European tours, and the full spectrum of American underground and mainstream.
Get In Touch
We welcome tips, music submissions, interview requests, and press releases.
OneTwoOneTwo — Since 2005. For the culture.