While Saukrates remains hard at work putting the finishing touches on a string of new music and singles, which will culminate with the release of his album Season One, early next year, the Canadian rapper/producer is excited to have partnered with Nike, lending his song “Say I” to the sportswear brand’s Always On campaign, a six-episode video series aimed at highlighting the lifestyles of select Nike athletes. While other artists involved include Vado, Stalley, and more, Saukrates and his “Say I” single provide the soundtrack for a day-in-the-life of Montreal Canadiens hockey player P.K. Subban.
Only one full season into his professional career in the NHL, P.K. Subban has already earned a reputation as one of the sport’s most exciting young talents, and it’s more than likely that the defenseman’s road to success followed a storyline very similar to the one told in Saukrates’ “Say I.” The song, driven forward by beating drums and ambient piano keys, plays as an anthem for perseverance as Saukrates sings on the hook, “I can do what I wanna/ And make you a believer, hear you say I/ From stadium to street corner/ I’ll make you a believer, make you say I.” The verses follow suit, with Saukrates weaving tales of hard work and dedication, all with the single-minded goal of self-improvement. “That little kid get a pass/ He do it on the field, and he doing it in class,” begins Saukrates, “See his homeroom teacher always put him on blast/ Saying, ‘Hard work’ll pay off, lay off ain’t an option.”