Big Sty Preps for Stycology Release, New Single

Big Sty Prepares
For Stycology Release
New Single
“That’s Me” Heats Up The South
 
Richmond, VA — Richmond,
Virginia native Big Sty is bringing his sound to the forefront of the nation’s
diverse independent Hip Hop scene with a strong voice for the new generation.
His debut album Stycology is due for release this summer on the
Richmond-based Accurate Music Group label, and will be distributed by indie
specialists, Select-O-Hits.
 
Sty has embraced Richmond’s
virtually untapped production talent with beats from Tettris, Absolute Reality
Productions and J.B. Easy. Broadening the flavor, Sty enlisted Wyshmaster out of
Chicago, Knessesary from Texas, Robb of Atlanta and New York’s Moel to bless the
project with their special gifts. Big Sty’s labelmate Deshara Renee is featured
on one of the album’s most pivotal songs, “Cry For Us”. and also lends her
stirring vocals on “Part-Time Hustla”.
 
Anticipation for the
Stycology album is building with the lead single “That’s Me”, as more
fans are drawn to Big Sty’s lyrical flair. Radio stations across the
South have embraced the song and put it in rotation, including WBFA
(Columbus, GA), WBHJ (Birmingham, AL), WJTT (Chattanooga, TN), WJMI (Jackson,
MS), KIPR (Little Rock, AR), WEMX (Baton Rouge, LA), KNOU (New Orleans, LA) and
KNDA (Corpus Christi, TX).
 
“We’re going to show people what
it’s about in Richmond,” Big Sty beams. “I guarantee this album is
going to bring everybody back to the basics. I want to let people see that a hot
album can be attained and be entertaining at the same time – without
compromising anything.”

Big Sty
Bio
Virginia has made its mark on
Hip Hop by way of production superstars Timbaland, The Neptunes, and Missy
Elliott, but bubbling below the surface is a scene that has yet to reach its
full potential. Richmond native Big Sty is bringing a strong voice to the new
generation of Virginia music with his debut album Stycology, which is
due for release this Spring on the Richmond-based Accurate Music Group
label.
 
Big Sty grew up respecting the
talent of veterans like KRS One, Big Daddy Kane and LL Cool J, however it was
the harder gritty rap of NWA and Kool G Rap that made him want to pursue a
career behind the mic. “I’m a product of what these young cats today would
consider old-school – the times where lyrics and original concepts were the
premise,” Sty explains. “These days, everybody wants to bounce. That’s cool, but
I still feel there needs to be a balance between the two. I’m trying to bring
that lyrical ability, that conceptual ability, and bring it to a point where
it’s still tight and it’s still Hip Hop at the same time. My life isn’t a mirror
image of the hood, but I represent each side of the hood”
 
Big Sty made noise in 2004 when
he called out most of Hip Hop’s current elite on the controversial single “It’s
A Problem”. He spent time developing his live show, and has opened for the likes
of Juelz Santana, MC Lyte, Scarface, Outkast, and Lil’ Kim. After establishing a
healthy street buzz with the mixtapes Best of Big Sty Vol. 1 and 2, Big Sty
began preparation on his double album Stycology, subtitled Don’t Get
Mad, Get Money.
 
He has connected with
established emcees in his day to day business, but he made a conscious decision
to keep the Stycology project local. “Where I’m from it’s hard for
artists to get exposed, so I figure the same way that Atlanta and Houston
artists stick together, there could be an outlet on my album for artists who
don’t have that opportunity,” he says. “Maybe down the line I’ll get some of
these all star cats that I know to do remixes, but initially I want this to be
about Richmond.”
 
Guest appearances on Stycology
include lyricists Commissioner Wigg, Boog in the Hood, Jimmy Boon, Ruin, Chief,
and labelmate Deshara Renee, a songstress who is featured on the candid and
touching track “Cry For Us”.  The tragedy of Hurricane Katrina affected
many people around the nation permanently, and while Big Sty was not directly
hit, he found inspiration for “Cry For Us” through his friends. “I was on the
road doing a promotional gig,” he explains. “I passed through Dallas, and a
friend of mine who was with me had family members that had just relocated from
New Orleans. I had a chance to talk to them and see the whole struggle they were
going through with getting situated. Hearing the story from their mouths
prompted me to do the song.”
 
Sty has embraced Richmond’s
virtually untapped production talent with beats from Tettris, Absolute Reality
Productions and J.B. Easy. Additionally, Wyshmaster out of Chicago, Knessesary
from Texas, Robb of Atlanta, and New York’s Moel have also blessed Stycology
with their special gifts. Big Sty reflects on the variables of his own position
in the rap game. “I’m a walking contradiction – what I feel today I may not feel
tomorrow. Understand that I’m still a work in progress like everybody else. I
say some things that I may regret, then again I may not. People keep saying
‘keep it real or keep it gangsta’ – I’m keeping it authentically
me.”
 
Accurate Music Group secured a
distribution deal with indie experts Select-O-Hits for Stycology.
Founded in 2005, the label is growing quickly, and the CEO’s of AMG have already
positioned themselves as trendsetters in the Southeast market. As both Big Sty
and Deshara Renee have added more shows to their ever-growing schedule, the AMG
crew is consistently behind them with tactical marketing.
 
Anticipation for the
Stycology album is building with the lead single “That’s Me”, as more
fans are drawn to Big Sty’s lyrical flair. “We’re going to show people what it’s
about in Richmond,” he beams. “I guarantee this album is going to bring
everybody back to the basics. I want to let people see that a hot album can be
attained and be entertaining at the same time – without compromising anything.”

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