Jay-Z kicks off Super Bowl XLIV to the tune of “Run This Town.” Players from the Saints and the Colts appear in the pre-game promo featuring E.S. Posthumus and the Rutgers Symphony Orchestra.
Jay-Z opened Super Bowl XLIV in 2010 with a pre-recorded music video performance of “Run This Town,” featuring a collaboration with Rihanna and the Rutgers Symphony Orchestra. The performance, which aired before kickoff, featured the artists and 65 musicians in a 2:35 video that incorporated shots of the Saints and Colts players.
Key Details of the 2010 Super Bowl Opening:
- Performance: Jay-Z performed “Run This Town” mashed up with “Posthumous Zone” (the CBS NFL theme).
- Location/Production: The video was filmed in New York City with the Rutgers Symphony Orchestra.
- Context: While often confused with a halftime performance, this was a pre-game, televised segment to kick off the festivities for Super Bowl XLIV in Miami.
- Imagery: The video, which began with a pianist and Rihanna’s vocals, ended with Jay-Z holding the Vince Lombardi trophy.
Jay-Z did not perform at the 2010 Super Bowl Halftime show (it was headlined by The Who).
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