View Common’s video for ‘Be

View Common’s latest video for album intro, Be.

The video for what has been called one of the greatest hip hop intros of all time features Carmelo Anthony, Quentin Richardson, and Terrell Owens tracing Michael Jordan’s footsteps back to his childhood home in Brooklyn, NY.


Team Jordan’s Carmelo Anthony, Quentin Richardson and Terrell Owens trace the footsteps of one of our greatest living heroes – Michael Jordan – back to his childhood home in Brooklyn, NY.

Through Common’s amazing track “Be”, this campaign stands up and challenges us to learn the Jordan Way of Life by being authentic, never compromising, earning excellence and aspiring to greatness.

After all, it’s not about the clothes on your back, but the feeling in your heart as you play the game of life.

Legendary director Paul Hunter takes you deep into the Brooklyn world of MJ’s youth with a soulful, inspiring video for Common’s “Be” starring Melo, Q and T.O.

Nike.com

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