With TRUTHLiVE’s new album, the Jake One-produced Patience, continuing to create waves, he’s excited to release a brand new music video for the album’s latest single, “Ready Set Go.” Premiering on mtvU and mtvU.com, the song features fellow KMEL Freshmen 10 selection and Interdependent Media recording artist Moe Green, who just released a new album of his own, Rocky Maivia: Non-Title Match. Joining TRUTHLiVE and Moe Green in the video are a number of special cameos. It begins with the two Bay Area emcees performing amidst a washed out urban landscape, the only color coming from the clothes they wear. As they continue to rhyme and pass off the mic, though, their surroundings gradually fill in, and the once bleak background becomes (almost) as rich and vibrant as their lyrics. “Part of the ‘dream’ is keeping the art honest,” explains TRUTHLiVE, and the video serves as the perfect metaphor for the rappers’ goal to restore artistic integrity to the music and the culture. “Myself and my team are ready to make the most of the opportunities provided through music,” TRUTHLiVE says of the song. With this eye-popping new clip, it seems like the opportunities are endless.
The “Ready Set Go” video can be streamed on mtvU.com or seen as a part of mtvU’s rotation on television screens across the country.