Despite being the album’s first track and lead single, “The Hustle,” along with the accompanying video, gives listeners the full story; lyrically, the track includes bits from each of the other four songs, and the video similarly pulls from each of the other four videos in the story. Cassettes Won’t Listen sets the tone for the track, and EP, with a track that that incorporates slick, reverberating guitar plucks, synths, driving distorted bass, and heavy drums, as Bisco weaves the story, verse by verse, of Hamster Kid, rapping, “I know that they see us, they wish that they had it/ But chasing this love can become a bad habit… find what you love on that playground hustle”
By nature, story-driven concept projects can be sometimes hard to follow. Understanding this, CWL and Bisco brought in renowned street artist Bishop 203 and director Mike Vidoli, creating a music video for each of the four story tracks, in addition to the video for “The Hustle,” that bring viewers into the Hamster Kid’s world as he traverses his way through the story in each new visual. CWL and Bisco also enlisted the assistance of Echoes Alike, Turnbull Green, J.Vegas, and Devang Shah to create three remixes from the EP.
The Freeze Tag’s Hamster Kid will be released May 3, 2011 through the duo’s collective label, Daylight Curfew.