Sedgwick & Cedar Launches Sole School T-Shirt Line Honoring Sneaker Culture

SEDGWICK & CEDAR LAUNCHES SOLE SCHOOL T-SHIRT LINE HONORING SNEAKER CULTURE

The Heritage Brand Partners with Premium Sneaker Accessory Label Jason Markk for Ongoing Promotion

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New York & Los Angeles: Sedgwick & Cedar, a brand that celebrates innovation, creativity, and pioneers across multiple genres, has partnered with Los Angeles-based boutique sneaker accessory brand Jason Markk to present the launch of its new t-shirt line, “Sole School.”

Available for pre-order online now at www.sc73.com and in various stockists early November, the “Sole School” collection honors the importance of laces and the evolution of the sneaker. Parisian artist and sneaker-aficionado TYRSA designed the collection in collaboration with Sedgwick & Cedar and Hip Hop founding member Grandmaster Caz, who has appeared in such sneaker documentaries as “Just For Kicks” and the recent NIKE documentary, “Air Force 1: Anatomy of an Urban Legend.”

To help honor sneaker culture and celebrate this new collection, Sedgwick & Cedar has partnered with premium sneaker accessory brand Jason Markk. From October 26th to October 31st, the first 25 products purchased from the “Sole School” collection at www.sc73.com will come with a Jason Markk travel kit and a limited-edition numbered “Radio Man” print by iconic photographer Jamel Shabazz. The Jason Markk travel kit is comprised of a travel cleaning brush, a detail brush, and a 2oz. bottle of their legendary cleaning solution to keep sneakers looking fresh. The announcement of the Sedgwick & Cedar and Jason Markk partnership also includes a similar ongoing relationship between the two brands at select retailers worldwide.

About Sedgwick & Cedar

Based in New York, Sedgwick & Cedar celebrates innovation, creativity, and pioneers across multiple genres of music. The line is inspired by the birthplace of Hip Hop, based off of the first house party held in The Bronx, New York on August 11, 1973. The brand provides clothing that pays homage to the birthplace, the roots, the movement and the icons of different cultures of music. Sedgwick & Cedar’s authenticity is enhanced by its mission to reintroduce the rich history of music and its culture to a modern global audience. To learn more visit: www.sc73.com

About Jason Markk

Based in Los Angeles, Jason Markk makes premium goods and accessories for the Sneaker boutique market. Our goal is to fulfill the needs and wants of today’s Sneaker consumer by offering innovative, high-quality products and accessories. Our mission is to become the most widely recognized and trusted sneaker product and accessory brand in the world. To learn more visit: www.jasonmarkk.com

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