Sean Combs Wins Prestigous Fifi Award For #1 Selling Fragrance


Nominated against Ralph Lauren & Calvin Klein, Diddy won the prestigious Fragrance Foundation (Fifi) Award for his #1 Selling Fragrance, Unforgivable. The Fifi awards are the Oscar’s of the fragrance industry. Michael Jordan and Sean Combs are the only African American men in history to win this award. Also, this week NPD released the annual reporting of fragrance sales revealing that Unforgivable is #1 for the year. Unforgivable beat all other fragrances both men’s and women’s’; a rare feat for a men’s fragrance. After Unforgivable launched as #1 in the U.S. and the U.K, the fragrance has maintained record breaking sales’ numbers throughout the year. Unforgivable Woman will launch this September in conjunction with the Sean John Women’s clothing line.

About Bad Boy Worldwide Entertainment Group (BBWEG)

Sean “Diddy” Combs was recently declared “One of the Most Influential Businessmen in the World” by Time Magazine and CNN. As Chairman of Bad Boy Worldwide Entertainment Group (BBWEG), he oversees one of the world’s preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants. With a collection of businesses whose annual sales exceed $500 million annually and an employee base of over 300, Diddy played a major role in the popular appeal of urban entertainment. Formed in 1994, the flagship company of BBWEG is Bad Boy Records. Other artists include Cassie, Danity Kane, B5, Yung Joc, Boyz N Da Hood, Mase, Carl Thomas, 8Ball & MJG, Mario Winans and Cheri Denis. Bad Boy recently moved to 1710 Broadway, New York, which will become the corporate headquarters housing all of Diddy’s business entities.

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