REEBOK PARTNERS WITH HIP-HOP ARTIST KID SISTER
FOR THE REEBOK CLASSIC REMIX COLLECTION
KID SISTER RE-INTERPRETS THE CLASSIC SONG
“I’LL HOUSE YOU” BY JUNGLE BROTHERS
In celebration of the Reebok Classic Remix collection, Reebok is partnering with today’s top emerging hip-hop artists to re-interpret an original, influential 80s or 90s song to be distributed exclusively with the purchase of styles from the Reebok Classic Remix collection, including women’s Straptastic and SK 7000 and men’s LS Ease and Work-out Mid, exclusively at Foot Locker.
The Reebok Classic Remix collection launched in March 2009 with Kidz In The Hall re-interpreting “I Got It Made” by Special Ed. Reebok supported the song with a music video and launch event at Foot Locker Times Square in New York City. The success of this collaboration continues to grow within the hip hop community.
On April 21st, Kid Sister (Downtown Music) will be the second artist in the series to re-interpret a classic song, with “I’ll House You” by Jungle Brothers. The new track will be available for download exclusively to customers who purchase styles from the Reebok Classic Remix collection, at Foot Locker stores nationwide.
Reebok will offer new styles and color ways from the Collection throughout the year, each featuring a new artist and re-interpreted track. Next in the series will be B.o.B.