“$5 Cover” Soundtrack Brings the Memphis Music Scene to You
Soundtrack available through digital music stores on April 28
Features eight never before released tracks featured in new music
drama series from MTV New Media and acclaimed director Craig Brewer
New York, April 23rd, 2009 – This May, MTV will present “$5 Cover,” a musical drama set in Memphis, Tennessee, and stars the hottest up-and-coming Memphis artists playing themselves as they fight for love, inspiration and money to pay the rent. The series explores the modern-day incarnation of the city’s historic music scene through the lens of Memphis-based filmmaker Craig Brewer, acclaimed director of “Hustle & Flow.” Fans will have full access to all the music and artists they discover through “$5 Cover” with the release of the series’ soundtrack, available exclusively in digital formats, on Tuesday, April 28.
As both a long-form rock musical and 15-part series, “$5 Cover” re-invents the music video format, combining real-life drama with the grit of Memphis. The historic musical city has been home to deep cultural exchanges as well as painful culture clashes, but the birthplace of the blues, gospel and rock ‘n’ roll has always been a town with a thriving music scene, where people from every walk of life embrace every genre of music – and “$5 Cover” offers music fans a insider’s look at the playlist that makes the city so legendary to this day.
The album, which features eight previously unreleased tracks, explores a wide range of musical genres. From the crunk stylings of Al Kapone, whose “Whoop That Trick” was featured in “Hustle & Flow,” helping put him on the national map, to the enchanting sounds of songstress Amy LaVere, listeners will be exposed to the full complement of musical offerings that make Memphis the hotbed of music talent it is today.
1. Killing Him – Amy LaVere
2. Gettin’ Mine – Al Kapone (previously unreleased)
3. Too Much Love – Harlan T. Bobo
4. The Icky Muck – Muck Sticky
5. Ain’t Got No Money – Jack Oblivian
6. Carrie Rodgers – Two Way Radio (previously unreleased)
7. This N’ That – Muck Sticky
8. Nothing I Can Do – Snowglobe (previously unreleased)
9. San Francisco – Lucero
10. We On Deck – Al Kapone (previously unreleased)
11. Run Away – Two Way Radio (previously unreleased)
12. I’m Your Negative – River City Tanlines (previously unreleased)
13. The No Draws Blues – Valerie June (previously unreleased)
14. A Dangerous Thing – Lucero
15. Ms. June – Snowglobe (previously unreleased)
“$5 Cover” was created by Craig Brewer (Hustle & Flow, Black Snake Moan). David Gale, (EVP, MTV New Media) is Executive Producer. Scott Bomar, Erin Hagee, and David Harris are producers, along with Jen Ringel as co-producer.
The format of the “$5 Cover” series allows for the experience to be developed in other cities around the country and the globe, exploring music and culture from the point of view of filmmakers who are as knowledgeable and passionate about their local scenes as Craig is about Memphis. [I think this should go further up someplace, possibly as part of Craig’s quote in how he envisions this project living on]
The William Morris Agency brokered the deal on behalf of Craig Brewer. Brewer is managed by Brad Gross and is represented by attorney Carlos Goodman of Bloom Hergott Diemer Rosenthal LaViolette & Feldman, LLP.
Catching the Series
In addition to Friday night episode premieres, music fans can get their “$5 Cover” fix throughout the week and around the clock with TV, online and mobile content.
¬∑ AMTV – AT&T will host a full “AT&T $5 Cover Week” from 3 a.m. to 9 a.m., Mondays through Thursday, that gives fans access to exclusive videos, interviews and short form segments.
¬∑ MTV2 – A “Memphis”-themed week beginning May 4 will include short form series episodes airing nightly for three weeks at 11 p.m., along with the documentaries, music videos, and more.
¬∑ mtvU – “$5 Cover”-themed programming, packaged music hours, interstitials, and other short form efforts will be featured, driving to fivedollarcover.com.
¬∑ MTV.com and Fivedollarcover.com – Viewers can watch the content on demand, listen and download the music, learn about these artists and take a deeper dive into this fascinating scene.
AT&T mobile phones – AT&T wireless customers will be able to access content from the series in the form of Cellular Video (CV) clips, ringtones and content available through their mobile Web browsers.