Rik Cordero & Three/21 Media Launch Channel Three/21

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Written by Three/21 Media

Monday, 30 March 2009 10:49

Rik Cordero & Three/21 Media Launch Channel Three/21
Renegade Video Group Launches Enhanced Video Content Site

New York City, NY - Director Rik Cordero and his production company Three/21 Media’s independent approach to music video content has played a central role in the creation of www.channelthree21.com. The channel is in support of bringing Three/21's unique style of video production to a central location which emphasizes video quality.

"Our initial goal was to produce the most versatile, creative and unpredictable music videos that really stood out from the mainstream," said Three/21 Media's Founder, Rik Cordero. "Channel Three/21 will give us the ability to maintain our identity as well as a higher quality media platform to launch video content without compromise. The days of pixelated and overly compressed videos on the Internet are dwindling."

The Internet response for Three/21 produced video content has been so overwhelming that Wired Magazine has proclaimed Cordero as one of "Six New Directors Who Are Making Music Videos Cool Again" while URB Magazine believes Cordero and Three/21 Media "have the power to change the way Hip-Hop looks".

"We connect with audiences because of our ability to create high concept, high quality content with independent resources," said Mike Fox, Producer for Three/21 Media. "A Three/21 produced video will have immediate viewership through our enhanced Video Management System and marketing strategies. Hi Definition World Premieres on Channel Three/21 will soon become standard fare."

Three/21 has pioneered the landscape of independently produced videos by shooting major recording artists such as Jay-Z, Nas, Snoop Dogg, Busta Rhymes, Q-Tip, Consequence, The Roots and many more. In urban music video content, Three/21 has the most visible online presence.

"My partner Nancy Mitchell and I have already begun discussions with young, upcoming filmmakers who have made their mark with consistent, quality video production throughout the Internet," said Cordero. "Channel Three/21 will nurture their passion while providing a perfect environment for labels, sponsors and advertisers who are trying to reach a specific web audience, from music to narrative to lifestyle. Make no mistake, the content on our channel will be engaging, thought provoking and visually stimulating material created by any means necessary. Our goal is to have extremely high replay value from a filmmakers perspective."

Channel Three/21 link: http://www.channelthree21.com

About Three/21 Media (three21media.com)
Launched in 2004, Three/21 Media began as an expansion of Three/21 Films, whose renegade viral video content lead to targeted media programs under the Three/21 Media banner. Three/21 Media is a powerful and efficient one-stop resource for branding.