Needlz Wins 2011 ASCAP Pop Award!

Grammy Award-winning Producer Needlz Takes Home 2011 ASCAP Pop Award
Nominated for Five Billboard Awards for “Just The Way You Are” 
Honors English EP Coming via Needlz’ Dry Rain Entertainment
needlz
 
Atlanta, GA —  Last night in Los Angeles, producer Khari “Needlz” Cain was honored at the official 28th Annual ASCAP Pop Awards ceremony for his work on Bruno Mars‘ Grammy Award-winning smash “Just The Way You Are“. The 2011 Pop Awards recognized songwriters and producers of the most performed songs in the ASCAP repertory for 2010, and also honored the career achievements of rockers Rod Stewart and Band of Horses amongst others. 
 
In just under a decade, Needlz has made a significant mark on music history. After producing Hip Hop hits for the likes of Ludacris, 50 Cent and DrakeNeedlz hit the Pop music scene in a major way with Bruno Mars, and has every intention of continuing his path to crossover success.


 
“I think it’s awesome that after doing urban music for so long, I’ve been able to have such a big mainstream record,” Needlz explains. “I find myself listening to a variety of music these days, and eventually I want to get in to dance and electronic music. I’m just looking for the right artist to break in with.”
 
Needlz has been developing talent over the years, and recently linked with Hip Hop lyricist Honors English for a new EP. The project will debut this Summer, and Needlz feels confident that it is some of his best work to date. The singles “Flying High” featuring Lupe Fiasco and TL Cross and “Crazay” are currently available for fans to download. 
  
Needlz is also anticipating the 2011 Billboard Awards taking place in May, as Bruno Mars is nominated in 11 categories, five of which reflect on Needlz’ work on the song itself: Hot 100 Song, Digital Song, Radio Song, Streaming Song and Pop Song. The young musician is truly thankful for the accolades coming his way, and is appreciating each opportunity with open arms.  
 
“Both winning a Grammy and receiving the ASCAP Pop Award are major,” Needlz says. “Overall though, just being relevant after so many years a big accomplishment to me. So many people come and go, and I just had the best year of my career thus far, so I’m definitely blessed. I’m all about the music these days – I’m really all for making an impact, it’s about more than money to me.”  
 
ABOUT NEEDLZ
 

In 2005, Khari “Needlz” Cain became a household name in the Urban music scene, and now he is hitting mainstream fans with his incredible work in the world of Pop music.  After creating hits for the likes of Ludacris50 CentDrakeFabolousTalib Kweli, Scarface and Lupe FiascoNeedlz co-wrote and produced Bruno Mars’ Grammy-winning single “Just The Way You Are.” The song topped the charts in seven countries, and also earned Needlz a 2011 ASCAP Pop Award and five 2011 Billboard Award nominations [Mars is listed in 11 nomination categories total].

Needlz also just signed on as the first client to be represented by Universal Music Group’s newly formed management division. As if that success wasn’t enough, the brilliant young producer is building upon his own production company, Dry Rain Entertainment, with emerging Hip Hop artist Honors English.

A native of Lansing, Michigan, Needlz picked up on music from listening to his father’s extensive jazz collection.  The young prodigy began DJing, and became a permanent fixture at parties and local clubs during his early college days at Florida A&M University. Needlz, who took on the name Needlz after surviving a bout with cancer, began producing as a hobby, and by 2000 he was en route to New York City to pursue his music dreams.

While working on a graduate degree in Music Business at NYUNeedlz utilized an internship at Bad Boy Entertainment as a testing ground for his production talent, and caught the ear of industry professionals likeFrancesca Spero and Folayan Knight. Knight began to manage Needlz, and he soon gained critical acclaim for his work on the infectious single “Think Ya’ll Know” from Fabolous’ 2003 mixtape album, More Street Dreams 2.

In 2004, Needlz’ signature high energy production brought him to the forefront of popular music with the debut single from G-Unit artist Young Buck entitled “Let Me In”. The vibrant track became an instant hit, helping to push Young Buck’s album, Straight Outta Ca$hville, to platinum status. “Let Me In” was also nominated for a 2004 Vibe Award for ‘Street Anthem of the Year’.

In 2005, Needlz diversified his production activities with two tracks on the Coach Carter Soundtrack, “Piggy Bank” and “God Gave Me Style” on 50 Cent‘s monster LP The Massacre, “Crack” for Cassidy‘s album I’m A Hustler, and “Throw It Back” for Trina‘s The Glamorest Life. His songs appeared in 50 Cent‘s Bulletproof Music video game, and in 50′s feature film Get Rich or Die Trying. Needlz also landed the television theme music for both BET‘s Rap City: The Bassment, and MTV‘s Sucker Free Sundays.

Needlz pressed on over the years to work on dozens of projects, including albums for Lupe FiascoLloyd BanksDave ChappelleJoe BuddenBusta RhymesJadakissRakim and Jeezy, but it was his contribution to Bruno Mars’ 2010 debut album Doo-Wops and Hooligansthat made the biggest wave. Venturing into the pop scene has been a welcome adventure for Needlz, expanding his horizons on many levels.

“I guess my outlook has changed,” Needlz explains. “I’m all about having fun exploring different genres of music so I can expand my sound.  For the last few years, I’ve taken a much more hands-on role with my career by managing myself. It’s been awesome brokering my own deals and making my own moves.  I do have hits, but now it’s about getting the masses to be familiar with me.”

Fortunately, it does seem as though familiarity is beginning to run strong. In January 2011, Bruno MarsNeedlz and The Smeezingtons were awarded the Grammy for Best Male Pop Vocal Performance on “Just The Way You Are”. The industry has also taken note of the young producer’s growth, and longtime friend Francesca Spero recently looped Needlz in as the first client for Universal Music Group’s new management division.

Throughout the years of running his own Dry Rain Entertainment,Needlz has had the distinction of being able to hand-pick emerging talent to develop. His latest and most visionary venture to date is with lyrical firepower Honors English, and a full-length album is in the works.

“I think Honors English is an artist that has something to say, and knows how to articulate it in an interesting way,” says Needlz of his latest protogé.  He’s from the streets, but doesn’t dwell on the negatively associated with his upbringing.  Instead, he finds ways to address those issues in a witty way.  He’s a smart guy and is easy to work with.”

Beat creating is only half the battle for producers in such a competitive market. Needlz feels that the qualities that set him apart from other producers have been noticed by fans over the years.

“My sound is an oxymoron – it’s dirty and clean at the same time,” says Needlz. “It’s polished to meet the standard of today’s music sonically, but it has edge to it. I think my sound evolves with the times, but people can always tell it’s my work most part. I try to add character to every sound I choose – I rarely use factory sounds.  I’m always tweaking and freaking, and once I’m done, I usually have a composition different from the norm.  I try to make them as universal sounding as possible.”

If you know how producers think, you already are aware that their songs become like children in their family.  And while it’s never easy to pick a favorite, Needlz does have some stand-outs in his career.

“I liked Drake’s ‘I’m Goin In’ record a lot because of the way the record came about,” he explains. “It was something that started out as a mixtape record and ended up going Top 40 on the Billboard charts.  That record had legs. Of course, I love the Bruno Mars record because it was an honest love song that people gravitated to.  But I would say my favorite has been this Honors English project.  I spent a majority of 2010 working on the EP, and I think it’s my best work to date. I’ve been very hands-on, from the music to the videos to the website. I hope people like the project as much as I do.”

Be the first to comment

Leave a Reply

Your email address will not be published.


*