MIMS’s BILLBOARD No. 1 SMASH
‘THIS IS WHY I’M HOT’
IS 2007’s FIRST RUNAWAY HIP-HOP HIT
MASSIVE DOWNLOAD AND RINGTONE SALES ANTICIPATE
RELEASE OF DEBUT ALBUM, ‘MUSIC IS MY SAVIOR’
MARCH 27, 2007 RELEASE ON CAPITOL RECORDS
NEW YORK – From the streets to the clubs to the summit of the Billboard Hot 100 singles chart and all the way out to cyberspace, there’s no denying that “This is Why I’m Hot” is the biggest hip-hop breakout of the year – and MIMS is the artist to watch.
With “This is Why I’m Hot” taking the No. 1 position on the Billboard Hot 100 a full month prior to the release of the debut Capitol Records album, MUSIC IS MY SAVIOR, all market indicators are already in red-zone mode for MIMS. According to Billboard, “This is Why I’m Hot” is the first No. 1 single on the Capitol label in nearly 15 years – since the 1992 TV soundtrack ballad “How Do You Talk to an Angel” by The Heights. The record’s No. 32-to-No. 1 move, in its sixth charting week, is the third-greatest advance to the No.1 position in the history of the Hot 100.
“This is Why I’m Hot” had previously become the No. 1 ringtune in the U.S., with over 450,000 ringtunes purchased in just a three-week period, and an additional 190,000-plus in the most recent week. On iTunes, the full-song download has maintained the No. 1 spot on the overall daily list of best-selling tracks — a breakthrough for any hard-core rap record, on a chart that’s most recently been dominated by such mass-market Grammy winners as the Dixie Chicks and Justin Timberlake.
The track’s music video clip is enjoying heavy rotation at both BET and MTV, with additional highlight exposure on ESPN. Online, MIMS is a AOL Breaker artist, and is also featured in MTV’s Discover and Download program. In the Urban and Rhythmic Crossover radio formats, “This is Why I’m Hot” has streaked into the top 5, with an over-25% increase in both spins and total audience impressions in the last week. MIMS’ appearance on NBC’s Last Call with Carson Daly aired last week.
MIMS, born Shawn Mims in Washington Heights, New York, began DJ-ing in his early teens, and proved himself a major self-starter, with a featured spot in a Baby Blue Soundcrew track nominated for Best Video in Canada’s Much Music Awards at age 20. Last year, his independent release of “This is Why I’m Hot” attracted local radio play, and a Capitol Records deal.