MARC ECKO ENTERPRISES TO BRING THREADS TO VIRTUAL BALLERS IN FREESTYLE STREET BASKETBALL
May 4, 2007 Sierra Online, a division of Vivendi Games, has partnered with Marc Ecko Enterprises to bring some of their hottest apparel brands to the highly anticipated PC game FreeStyle Street Basketball. *ecko unltd., Ecko Red, G-Unit Clothing, Avirex and Zoo York gear will be available for FreeStyle Street Basketball players beginning April 19th in the public preview.
Gamers will have the ability to outfit their characters with branded collectible shirts, hoodies, jackets, button-ups, denim, warm up gear and a variety of other items. After the game launches this spring, new items will be released on a monthly basis to allow players to have the latest styles as they advance their street-ball skills on the virtual court. FreeStyle Street Basketball fans can also rock the hot styles from the game on the court as many items will also be available for sale at all Macy’s and other select retail and specialty stores.
“The entire Ecko line-up is an ideal fit with the style and hip factor found in FreeStyle Street Basketball,” said Ed Zobrist, president, Sierra Online. “By incorporating the Ecko brands in the game, we’re giving players the ability to constantly update their online personas with the latest trends popping up on real courts around the country.”
FreeStyle Street Basketball will be free for a limited time during a public preview beginning April 19, 2007. The game will be available on retail shelves and via digital distribution May 15, 2007. For more information on the game and to register for the public preview, visit www .FreeStyleStreetBasketball.com