Lady Sov #1 On TRL

LADY SOVEREIGN’s “LOVE ME OR HATE ME,”
FIRST DEF JAM SINGLE AND VIDEO,
TAKING GIANT LEAPS AT iTUNES & MTV

PUBLIC WARNING, DEBUT ALBUM, SET FOR OCTOBER 31st RELEASE
AS VIDEO REACHES #1 AT TRL

FIRST MAJOR HEADLINING NO. AMERICAN TOUR OPENS IN MONTREAL ON OCT. 23rd – 6 WEEKS, 25 CITIES, ISLAND’s YOUNG LOVE TO OPEN SHOWS

First U.S. TV appearances set for David Letterman in New York (November 2nd) and Jimmy Kimmel in Los Angeles (November 9th)


(October 18, 2006 – New York, NY) As momentum builds toward the opening of Lady Sovereign’s first major headlining tour of North America on October 23rd in Montreal, and the U.S. release of her debut album PUBLIC WARNING on October 31st, the pint-sized 20-year old British export is shaping up as the new artist development story of the year.

Her first U.S. single, “Love Me Or Hate Me,” has just taken a 20-point jump on iTunes’ overall single chart to #44, and advances to #9 on the Hip-Hop chart. At MTV, where she is a Discover and Download Artist, the video was played a total of 20 times in its first five days on MTV and M2, and goes to #3 on the TRL Countdown. At this rate, the self-proclaimed ‘biggest midget in the game’ is living up to Rolling Stone’s prediction of her as “the next hip-hop superstar.”

Set
to launch October 23rd at Club Soda in Montreal, Lady Sov’s North
American tour rolls into New York City a week later for two nights at Bowery Ballroom, October 29-30th, and the Starlight Ballroom in Philadelphia on November 1st. Island Records’ Young Love
(Dan Keyes), whose self-titled debut album will be released in January,
will open the 6-week, 25-city tour, which wraps up December 1st at the
Loft in Atlanta. (Please see tour dates below.)

While she’s in Gotham, Lady Sovereign will stick around for her debut appearance on CBS’s The Late Show with David Letterman, on Thursday night, November 2nd. A week later, on Thursday November 9th, Lady Sov will make her debut appearance on ABC’s Jimmy Kimmel Live. A subsequent appearance on Fox’s MAD TV will be announced in the weeks ahead.

With its 808-fueled electro-pop-n-lock beat courtesy of producer Dr. Luke, and its snarling chorus – “If you love me then, THANK YOU! If you hate me then, F*** YOU!” -Sov’s “Love Me Or Hate Me” became the rap/pop phenom of the summer on both sides of the Atlantic. (And check her out trading verses with Missy Elliott on the “Love Me Or Hate Me Remix.”) The infectious track is being picked up everywhere – in episodes of ABC-TV’s Ugly Betty, Fox’s The O.C., and Oxygen’s upcoming Bad Girls Club, even on EA’s ultra-hot new underground street racing video game, Need for Speed, to be released November 1st.

(Astute
Lady Sovereign observers are also catching up to her version of “9 to
5” in the World Cup video game released last spring; “A Little Bit of
Shh (Adrock Remix)” in the NBA Live video game released last month; and
her cover of the Sex Pistols’ “Pretty Vacant” on the upcoming
soundtrack CD, The O.C. – Mix 6.)

“Love Me Or Hate Me”
is also the lynchpin behind the exciting multi-million dollar
music-based national television, radio, print, and online marketˇing
campaign for Chocolate, the ultimate mobile phone introduced in the
U.S. this summer by Verizon Wireless and LG Elecˇtronˇics MobileˇComm
U.S.A. During the campaign, the Verizon Wireless V CAST Music online
store will have exclusive rights to sell “Love Me Or Hate Me” digitally. The track will also be featured on users’ phone decks where they can hear the song and see Lady Sovereign’s
image. The campaign, which runs through the end of November, is the
first strategic partnerˇship between Verizon Wireless, LG Mobile
Phones, and the Island Def Jam Music Group’s Def Jam Recordings, a
division of Universal Music.

(Verizon
is also running a 2-minute spot on Channel One featuring “9 to 5” as
the music bed, heard by 40 million students in schools during home room
and recess. And Lady Sov has signed on for a major national campaign
with Swatch watches, including in-store appearances and autographing in
eight markets across the country.)

Lady Sovereign,
a five-foot one-inch dynamo, was personally signed by Def Jam
Presiˇdent and CEO Shawn (Jay-Z) Carter, who called her a “pure
entertainer” after witnessing a throwdown of her spunky verses at an
audition in his boardroom. Since then, her flow has been
characterˇized as “barb-infested” by Rolling Stone, “arresting and electrifying” by Elle, and “terrifying and thrilling” by Fader. In addition to these, Sov has been featured in Vibe, Spin, The Guardian’s Magazine, Interview, Blender, Blackbook, Jane, The Source, Pitchfork, GQ, i-D, and this week’s New York Daily News. Watch for upcoming features in the New York Times, People, Newsweek, and the Wall Street Journal.

Jay-Z
added the diminutive star to Def Jam’s expanding new roster alongside
Ne-Yo, Rick Ross, Young Jeezy, and Rihanna. Lady Sov was then hooked
up with Dr. Luke, the New York City producer/songwriter who injected
the horsepower into hits by everyone from Mos Def, Zach de la Rocha,
and P!nk, to Kelly Clarkson’s ubiquitous “Since U Been Gone.”

A
native of North London’s notoriously cut-throat Chalkhill Estates, a
rough trade housing development just blocks away from the no-man’s-land
near Wembley Stadium, Lady Sovereign (nee Louise Harmon) was a teen
school dropout when she hooked up with the vital East London grime
scene. Adopting to the punk rock DIY ethic, her knack for
self-promotion soon proved as effective as her mic skills. She posted
her rhymes – including “Random” and “Ch-Ching” – on facepix.com (an early version of MySpace) and the Internet carried them around the world.

Lady Sovereign
completed a round of successful U.S performances in the late-spring and
summer, including the Coachella and Intonation festivals and a national
tour in support of The Streets. She returned to headline New York
City’s Central Park Summerstage in July, followed by the prestigious
Lollapalooza Festival in Chicago’s Grant Park on August 4th, and
Seattle’s Bumbershoot festival over the Labor Day holiday weekend.

Across the Internet, Sov’s presence continues to grow – with over 13,500 scans detected for “Love Me Or Hate Me”
(reflecting a 76% sales increase) in its second week on iTunes.
Starting September 17th, another track, “Gatheration,” has been
featured as part of an iTunes/ Facebook promotion that is reaching 1
million people per week for 10 weeks. Sov was featured as MSN’s “Ones
To Watch” and is one of the most increased music searches at Yahoo!.
She still personally manages her own page and communiˇcates directly
with close to 63,000 friends on MySpace, which has logged over 705,000
profile views, and generated more than 1.9 million plays on “Love Me Or Hate Me.” Her MySpace “Secret Show” will premiere in November, date to be announced in the weeks ahead.


LADY SOVEREIGN & YOUNG LOVE NORTH AMERICAN TOUR

Oct. 23 Montreal, Que. Club Soda
24 Toronto, Ont. Opera House
26 Boston, MA Paradise Rock Club
28 Washington, DC 9:30 Club
29-30 New York, NY Bowery Ballroom
Nov. 1 Philadelphia, PA Starlight Ballroom
3 Detroit, MI St. Andrews Hall
4 Chicago, IL Metro
5 Minneapolis, MN The Varsity Theater
7 Boulder, CO Fox Theatre & Cafe
10 Vancouver, B.C. Commodore Ballroom
11 Seattle, WA Neumo’s
12 Portland, OR Wonder Ballroom
14 San Francisco, CA Club Mezzanine
15 Los Angeles, CA El Rey Theatre
18 Las Vegas, NV Empire Ballroom
19 San Diego, CA House of Blues
22 Dallas, TX Gypsy Tea Room & Ballroom
23 Austin, TX The Parish
24 Houston, TX Meridian Red Room
26 New Orleans, LA The Parish
27 Tallahassee, FL Beta Bar
28 Miami, FL Studio A
30 St. Petersburg, FL State Theatre

Dec. 1 Atlanta, GA The Loft

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