NEW YORK, NY – March 7, 2008 – The New Era brand, in conjunction with Imperial Records, Terror Squad and Cornerstone Promotion, is excited to announce an exclusive cap collaboration for Fat Joe’s 8th full-length album, The Elephant In The Room.
This anticipated collaboration features a co-branded fitted cap decked out with graphics that were created between New Era and Fat Joe to honor the release of The Elephant In The Room.
A limited run of promo-only caps will be issued in mid-March to pay tribute to the March 11th album release. The custom cap will be available exclusively through in-store and online promos from New Era, Imperial Records, Terror Squad and Cornerstone Promotion.
In addition, New Era, Terror Squad and Blocksavy.com will be presenting a listening session for the release of The Elephant In The Room on March 11th from 7:00pm – 10:00pm at the NYC New Era store, located at 4th Street and Broadway, with music provided by DJ Mel Debarge.
A limited number of "The Elephant In The Room" exclusive New Era Custom Cap will be given away at the event.
To find out more about the collaboration, check out –