Oakland Vet Drops First Video From Forthcoming Clear Label Records Album Boss Flow
Video girls are staples in hip-hop music videos, and Dolla Will, who has never been one to shy away from the explicit, is giving fans and viewers a litany of eye candy with “Work That Body,” the lead single from the Bay Area vet’s newest album, Boss Flow, being released through Clear Label Records. The title means a lot to Dolla Will, who is trying to reinstate what he feels has been missing from Oakland hip-hop. “Here in the Bay there’s a lot of kiddie rap and nursery rhymes, so I come across on a grown level, and I make adult music,” says Will. “When you’re a boss, you’re an elder in this and the flow I’m bringing to the table is real deal from my perspective.”
For the song, Dolla enlisted the instantly recognizable voice of hip-hop legend Too $hort for the hook, and got Hieroglyphics member Casual to direct the video, a collaboration that came together naturally amongst the three veterans. Will was featured on Too $hort’s albums Independence Day and You Nasty, and eventually began rolling with the Hiero crew after collaborating with them on his earlier albums. Going back and forth between the girls in work-out apparel, cart-wheeling and stretching in the sun, the video for “Work That Body” picks up where popular David Banner video “Play” left off, juxtaposing the hot-and-bothered work out scenes with seductive club shots as Too $hort lays down the song’s chorus.