With Rob Swift at the driver’s seat, we’re passengers on his creative, musical journey to develop himself as a DJ. What separates As the Technics Spin from other related DVDs in the market is it’s focus on Rob Swift’s thought process while creating his classic battle/showcase sets. From selecting his records to deciding what sections to manipulate, to developing the actual routines, DJ Rob Swift gives keen insight on what it takes to develop the type of battle/showcase sets that will stand the test of time! As the Technics Spin also includes exclusive performance of Rob Swift with Jazz legend Bob James, Dave McMurray plus DJ comrades Ill Insanity and The X-ecutioners during their reunion tour plus behind the scenes footage of DJ Rob Swift’s involvement with NYC’s Scratch DJ Academy, a school for aspiring DJs.
According to DJ Times, "In an increasingly image conscious hip-hop world, Rob Swift is an oddity." Such words could not ring more true!
"When I decided to break out of my bedroom and expose myself to the DJ community I had one main goal: to give back to the art form. A lot of upcoming DJs strive to emulate those they look up to. I worked towards being different from my influences because, in order for me to have an impact on the DJ world, I had to figure out how to birth a new approach to DJing. I achieved this by thinking outside of the box and challenging myself to incorporate the various forms of music (predominantly Latin and Jazz) I was introduced to as a youngster by my father and older brother."
About DJ ROB SWIFT
In 2001, Rob Swift was featured in the DJ documentary SCRATCH (Palm Pictures). The following year, along with The X-ecutioners, their critically acclaimed album, "Built From Scratch" debuted in the Top 20 of the Billboard charts. Alongside various other projects he has released, he has appeared on ESPN, The Tonight Show with Jay Leno, and even Sesame Street. In 2008, Rob was the first Hip Hop DJ to be invited to perform at the Savannah, Georgia Jazz Festival. Rob has collaborated with artists from many genres including Blue Man Group, Herbie Hancock, Bob James, Linkin Park, Good Charlotte, Fat Joe, Cypress Hill and many others.
To coincide with the release of "As the Technics Spin" tours are being planned for North America, South America, Europe, Asia, and Australia between the months of February and June of 2009.