Battery Records has signed Washington, DC based rapper, D.C. Don Juan. The label is set to launch his first single, “Lookie Looky,“ and accompanying video at the end of the year.
Neil Levine, GM and Senior Vice President of Battery Records, states, “D.C. Don Juan is a rare and distinct talent who appeals to a broad audience. His first single “Lookie Lookie’ has an incredibly innovative video with an extremely strong hook. We are eager to develop his considerable potential and to make him a full-fledged star.”
D.C. Don Juan states, “I’ve worked hard to get this point and I’ve proven myself. I plan to raise the bar. The possibilities are endless with Nu Entertainment and Battery behind me,”
The 23 year-old Bronx-born rapper Maurice Campbell moved with his family to Washington, DC. when he was 12. A prolific artist who has recorded over 4,000 songs during the course of his eight-year career, he channels the harshness of urban street life into hip-hop developing his persona as D.C. Don Juan.
His vantage point was broadened with time spent in different regions of the country. In 2004, he moved to Denver where he was squarely on the Denver Nuggets team radar, playing in the Allen Iverson celebrity game and recording in Dermarr Johnson’s studio. He moved onto Atlanta in 2006 to collaborate with Polow Da Don and Boo, and it was there that he caught the eye of Nu Entertainment CEO Reggie “Big Reg” Turner, who promptly signed him, leading to his recent signing with Battery Records.
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Battery Records is an imprint under Sony Music Entertainment’s RCA/JIVE Label Group umbrella formed in July 2008 to develop and nurture young urban hip hop talent, in an age where such development is more crucial and necessary than ever. Under the leadership of industry veteran Neil Levine, Battery’s mission is to uncover and cultivate organic young talent, thereby creating an indispensable niche in the marketplace.