Adult Swim + Chocolate Industries = FREE MUSIC DOWNLOAD!

Adult Swim Rewards Young Adults this Summer with “Chocolate Swim”
an Exclusive Hip-Hop Mini-Album from Music Label Chocolate Industries
Presented Free for a Limited Time by Mountain Dew

Adult
Swim heats up the summer with hip-hop/indie music label Chocolate
Industries to create “Chocolate Swim,” a free six-song collection of
blazing hip-hop mp3s available for download at adultswim.com, presented by Mountain Dew.  Launching on June 26, and lasting for one month, viewers of the network can go to adultswim.com
to download this exclusive collection of songs from today’s top hip-hop
artists, including Mos Def and Diverse. This marks the first
collaboration between Adult Swim and Chocolate Industries, and the
first ad sales initiative between Adult Swim and Mountain Dew.

“Adult
Swim and Mountain Dew both exhibit strong brand awareness with young
adults, which is the type of potential partnership we look for when
developing customized ad sales sponsorships,” said John O’Hara, senior
vice president, Cartoon Network Ad Sales and Marketing. “This is an
exciting opportunity for both brands to come together with Chocolate
Industries and reach consumers nationwide through one of the most
popular ways this audience consumes media.”

“I
think this is a great idea on the part of Adult Swim,” said Marvin
Bedard, Creative Director, Chocolate Industries. “It’s a great
opportunity for each of the involved brands to open up and promote to
new audiences.”

Using its trademark bumper style, Adult Swim will produce a high-impact promotional spot driving viewers to adultswim.com
to download songs from “Chocolate Swim,” presented by Mountain Dew. The
on-air promotional spots will start airing a week prior to the site
launch. The “Chocolate Swim” micro site will feature branding for
Mountain Dew’s Code Red, along with links to the company’s home page. 
All six songs on the site, including the Kut Masta Kurt remix of Mos
Def and Diverse’s “Wylin Out,” will be originals or new remixes,
available only at adultswim.com for a limited time.

In addition to the extensive new media opportunities like “Chocolate Swim” and Adult Swim Fix at adultswim.com,
the network continues to add new on-air advertisers throughout the
year. Since January 2005, 90 new clients have chosen Adult Swim as
their network destination for reaching adults 18-24 and 18-34.  The ad
sales team will continue developing innovative client messaging
opportunities for new and existing partners in 2006-07.

Chocolate
Industries is a forward-thinking record label with an eclectic roster
of artists. Based in Chicago, Chocolate Industries is home to
successful acts Lady Sovereign, Diverse, Via Tania, Money Mark, and
Ghislain Poirier, and is distributed worldwide. The label is built upon
the idea that music and art not only coexist but can have an involved
relationship that extends beyond album cover art. Nationally recognized
graffiti and graphic artist, Cody Hudson, is the Visual Art Director of
Chocolate Industries.

Adult Swim
(AdultSwim.com), launched in 2001, is Turner Broadcasting System,
Inc.’s network offering original and acquired animated comedy and
action series for young adults.  Airing overnights six days a week for
a total of 45 hours weekly, Adult Swim shares channel space with
Cartoon Network, home to the best in original, classic and acquired
programming for children and families, and is seen in 89 million U.S.
homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major
producer of news and entertainment product around the world and a
leading provider of programming for the television industry.

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